SCIENCE & TECHNOLOGY MARKET RESEARCH

Empirical studies show that market analysis is a key element for success in research and innovation. Still, many R&D projects are undertaken without an appropriate knowledge of the market.

Science-Metrix conducts market analyses specific to R&D projects in close collaboration with clients (research centres, centres for technology transfer and valorization, venture capital firms). These studies identify the potential scientific, technological and socio-economic repercussions of proposed projects. Science-Metrix produces exhaustive inventories and develop a thorough knowledge of the competition’s research, production and commercial capabilities. This puts research projects in a better position, optimizes transfer and scaling procedures and reduces the risk of failure.

Markets are too often presented as a simple dichotomy composed of suppliers on one side and users on the other. They are often much more complex, made up of many superposed levels (see diagram below). In order to represent the market accurately, Science-Metrix analyzes each of these strata using a variety of research methods. For instance, R&D competitors can be identified by the analysis of scientific production (scientometrics), while the state of production can be assessed by the analysis of new patents (technometrics). Direct and indirect users of technology and their needs can be identified through surveys and literature reviews.

QUESTIONS WE CAN ANSWER

What kind of production and results will an R&D project deliver?

Who is the competition, what are their technological solutions and what are their strengths and weaknesses?

Who are the potential clients of a technology and how big is the direct and indirect market?

How much are potential clients willing to pay for technological products or services?

What are the characteristics of these clients?

What are the opportunities and risks involved in the development, transfer and commercialization of technology?